Friday, February 3, 2012

Christian Louboutin / Bergdorf Goodman : The Contest, Part 1...

Wow. This past month has been unforgettable. I want to document everything and share it all with you because I'm so relieved and happy that it was all worth it in the end! Let's start from the very beginning...

Back in November I received an e-mail from my alma mater, Parsons, alerting 2010 and 2011 graduates of a design contest collaboration with Bergdorf Goodman and Christian Louboutin. This past year marked his 20th anniversary in the business and to celebrate, he challenged recent alumni to design a look based on one of his soon-to-be-released capsule collection shoes.

There would be 5 winners in the end, all would receive $1,000 to fund the creation of their look as well as press at the launch party event and gifts from both Bergdorf Goodman and Christian Louboutin.

I jumped at the chance to participate and received an image of the shoe I would use as inspiration for my look. It was a beautifully sheer, lace stiletto boot- the Alta Dentelle. I immediately thought of an image I had saved from the November issue of Vogue Mexico... fur, lace, a pink lip and attitude. I did a bunch of rough sketches before settling on my final design then sent in my mood board and hoped for the best.

The top 20 designs were selected by Parsons faculty and sent to Linda Fargo and Christian himself to choose the top 5. Just before Christmas, I found out I had made the first cut. At this point I was half thrilled and half scared to death.. it had been over two years since I had draped anything on a form, my sewing machine was covered in dust, and I knew if I won, I'd have to actually make the thing. And that was terrifying!

Either way, I figured it could at least go on my resume that I was a finalist, so I was pretty much content with the way things were. And then after New Year's I got the congratulatory e-mail from Parsons... and couldn't believe it! The next three weekends I knew what I'd be doing. Armed with all my supplies, I got started that very weekend and worked on it every free moment I had for the next three weeks... stay tuned for pics of the dress in progress and the final reveal at Bergdorf's!

* Continue to Part 2... and 3!


  1. Ooh, Joanna! This is so amazing! Congratulations :D

    Looking forward to see what happens next ;)

  2. Congrats!! <3
    The look seems pretty amazing and really suits the shoe!
    It must be great for you to be part of this and a huge satisfaction, can't wait to see what's next :D



  3. Your design looks amazing!
    Congrats! So many exciting news here!

    Wish you the best Joanna!

  4. Thanks so much girls! You all are so supportive and it means so much to me =) I can't thank you enough!

  5. Oh my dear Joanna!!! I have missed so much! I'm terribly sorry for my long silence, i have not been around a lot ... but today i find THIS amazing post! how amazing! congratulations, your dress looks gorgeous!!! wish you all the best Joanna:))